More than apparel it’s a statement

Elevated equestrian-inspired apparel for those who dream big, stand tall, and keep going.

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Learn our story
A young woman with curly hair and hoop earrings standing beside a horse, both looking at the camera, in a black and white portrait.
A logo for an equestrian club featuring two white horses rearing on either side of a shield with the letter 'M' inside. Text reads 'EQUESTRIAN CLUB SINCE 2025'.

IM EQUESTRIAN CLUB- The Brand

IM Equestrian Club is a female-owned, youth-inspired apparel brand rooted in the strength, discipline, and elegance of equestrian sport - but it’s created for more than riders alone.

Founded in Metro Detroit, the brand was co-founded by Isabella Murray, a young hunter/jumper equestrian whose journey is about confidence, representation, perseverance, and the courage to believe that all big dreams are possible.

the meaning of IM

The “IM” comes from isabella’s initials- but it reaches far beyond her name.

it is a reminder that we each have the power to define who we are and who we are becoming.

im strong

im beautiful

im strong

im fearless

im me

a statement for riders, dreamers, athletes, parents, supporters, and anyone who need the courage to keep going.

A woman wearing a riding helmet and gloves, smiling while riding a horse outdoors on a sunny day with trees in the background.

Meet isabella murray

Isabella Murray is a 13-year-old hunter/jumper equestrian from Dearborn, Michigan, and Co-Founder of IM Equestrian Club. After beginning formal training in 2024, Isabella advanced quickly in the sport and began competing in A-and B-rated shows throughout Michigan and beyond.

As a young rider who is Black, Native American, Irish, Polish, and Italian, Isabella understands the importance of representation in a sport where many riders from diverse backgrounds have historically been underrepresented. she is also the youngest volunteer at Detroit Horse Power, a Detroit nonprofit building the nation’s First urban equestrian center.

DISCIPLINE ‍

Hunter / Jumper ‍

HOME BASE

Dearborn, MI

GOAL

Professional & Olympic Pathway

Girl kissing white horse outdoors

THE STORY BEHIND THE STATEMENT

Hear Isabella share the heart behind IM Equestrian Club — a brand created to inspire confidence, courage, and the belief that every dream deserves a chance.

Coming soon!

Every journey is shaped by the people and places that help make it possible. IM Equestrian Club is grateful for the sponsors, farms, trainers, and equestrian communities that support Isabella’s growth and continue to be part of her story.

RISING ATHLETE. REAL PURPOSE.

Isabella’s story has been recognized by Dover Saddlery and supported by a growing community of trainers, barns, local businesses, and equestrian supporters who believe in her journey.

As she continues to train, compete, and grow, IM Equestrian Club grows alongside her — connecting performance, perseverance, representation, and purpose.

Text post from Dover Saddlery featuring information about rider Isabella, her background, achievements, and goals, with green hearts and a hashtag #RiderOfTheWeek.
A collage with a top photo of a girl riding a white horse decorated with blue, red, and purple ribbons, flanked by two adults (a man and a woman) smiling with the horse in an outdoor setting. A bottom left photo shows a woman in equestrian attire riding a black horse with a white saddle pad, surrounded by trees. The bottom right section features a promotional image for Dover Saddlery's Rider of the Week, encouraging submissions and providing their website link.