More than apparel it’s a statement

Elevated equestrian-inspired apparel for those who dream big, stand tall, and keep going.

Isabella poses in a black and white photo with horse

IM EQUESTRIAN CLUB- The Brand

IM Equestrian Club is a female-owned, youth-inspired apparel brand rooted in the strength, discipline, and elegance of the equestrian sport - but it’s created for more than riders alone.

Founded in Metro Detroit, the brand was co-founded by Isabella Murray, a young hunter/jumper equestrian whose journey is about confidence, representation, perseverance, and the courage to believe that all big dreams are possible.

the meaning of IM

The “IM” comes from Isabella’s initials- but it reaches far beyond her name.

It is a reminder that we each have the power to define who we are and who we are becoming.

Various meanings of IM, "IM strong, IM fearless, IM beautiful, IM brave, IM me".

A statement for riders, dreamers, athletes, parents, supporters, and anyone who needs the courage to keep going.

THE STORY BEHIND THE STATEMENT

Hear Isabella share the heart behind IM Equestrian Club — a brand created to inspire confidence, courage, and the belief that every dream deserves a chance.

Gray background with a rectangular border and the words 'COMING SOON!' written in large white capital letters.

Isabella’s story has been recognized by Dover Saddlery and supported by a growing community of trainers, barns, local businesses, and equestrian supporters who believe in her journey.

As she continues to train, compete, and grow, IM Equestrian Club grows alongside her — connecting performance, perseverance, representation, and purpose.

RISING ATHLETE. REAL PURPOSE.

Text post from Dover Saddlery featuring information about rider Isabella, her background, achievements, and goals, with green hearts and a hashtag #RiderOfTheWeek.

A collage with a top photo of a girl riding a white horse decorated with blue, red, and purple ribbons, flanked by two adults (a man and a woman) smiling with the horse in an outdoor setting. A bottom left photo shows a woman in equestrian attire riding a black horse with a white saddle pad, surrounded by trees. The bottom right section features a promotional image for Dover Saddlery's Rider of the Week, encouraging submissions and providing their website link.